Get your guide to selling your house privately in NSW. Gain insights, steps, and top practices for home-selling success
Selling a house is a significant decision, and while many homeowners opt to work with real estate agents, others choose to go down the private sale route. In New South Wales (NSW), selling a property privately can save you money on agent commissions and offer you more control over the sale. However, it requires a good understanding of the legal, financial, and marketing aspects. This guide will walk you through the essential steps and considerations for selling a house privately in NSW.

A private sale, also known as a “for sale by owner” (FSBO) sale, is when a property owner decides to handle the sale of their property without engaging a real estate agent. By managing the sale yourself, you retain complete control over the pricing, negotiation, and marketing.
However, selling a house privately also means you’ll be responsible for ensuring all legal and administrative tasks are completed correctly and for attracting potential buyers. While the process can be more time-consuming, it is not impossible with proper planning and effort.
The first step in selling your house privately is preparing it for the market. This involves both physical and emotional preparation, as the condition of your home plays a crucial role in attracting potential buyers.
Clean and Declutter: Before listing, ensure that your property is clean, well-maintained, and free of clutter. A tidy, organised home makes a better impression on buyers and can help you secure a better price. Consider making minor repairs or cosmetic improvements, such as fresh paint or fixing broken fixtures.
Staging Your Home: Home staging can enhance the appeal of your property and help buyers envision themselves living in the space. Whether you hire a professional stager or do it yourself, focus on creating a welcoming atmosphere with minimal distractions. Neutral colours, tasteful furniture, and well-placed lighting can make a significant difference.
Professional Photography: In the digital age, most buyers search online. High-quality photos are essential in presenting your home in the best light. Consider hiring a professional photographer to capture your home’s key features. Good images can dramatically increase interest and engagement from potential buyers.
One of the most crucial aspects of selling your house privately in NSW is ensuring you comply with all legal requirements. Please do so to avoid delays, legal issues, or even the collapse of the sale.
Conveyancing: In NSW, a property sale must be accompanied by a legally binding contract. This contract must include the property’s title, encumbrances, and other relevant information. Hiring a conveyancer or solicitor is highly recommended to ensure the contract is prepared correctly. They can also assist with the exchange of contracts and the settlement process.
Section 32 Disclosure: Under the law, you must provide prospective buyers with a vendor disclosure document known as a “Section 32 statement.” This document outlines important information about the property, including zoning regulations, easements, or any other legal matters that could affect the sale.
Cooling-off Period: In NSW, the buyer typically has a five-day cooling-off period after exchanging contracts. During this time, they can change their mind about the purchase, though they may forfeit a small portion of the deposit.
Pricing your property accurately is one of your most important decisions. Setting the right price ensures your home doesn’t sit on the market for too long and doesn’t undercut your potential return.
While it may be tempting to price your property based on emotional value, the market value should be your primary consideration. Research recent sales in your area, and consider using online valuation tools or hiring an appraiser to provide an objective assessment. A real estate agent’s comparative market analysis (CMA) report can give you valuable insight if you’re unsure about pricing.

Effective marketing is key to attracting serious buyers. When selling privately, you must proactively create a strategy to showcase your property. Here are some of the best ways to market your home without an agent:
Online Listings: Platforms like Facebook Marketplace allow homeowners to list properties for sale. You may need to pay a listing fee, but these websites offer extensive exposure to potential buyers. Write an engaging property description highlighting your home’s key features and unique selling points.
Signage: Consider placing a “For Sale by Owner” sign in front of your property. This simple step can attract local buyers who might not be actively searching online but are interested in purchasing nearby.
Social Media: Social media platforms such as Facebook, Instagram, and Twitter offer a cost-effective way to reach a large audience. Share posts about your home’s features, photos, and open house events. Engage with followers who may be interested or share your posts within their networks.
Open Houses and Private Inspections: Hosting open houses can help generate interest in your property. Be sure to schedule these events at times convenient for potential buyers. Alternatively, you can arrange private inspections if you prefer a more personalised approach.
Once you have attracted potential buyers, the next step is negotiating the terms of the sale. As the seller, you can accept or reject offers, but it’s essential to be prepared for negotiations. Be open-minded but also firm on your minimum price.
Once you agree on the terms, your conveyancer or solicitor will guide you through the legal paperwork and ensure everything is in order. After the exchange of contracts, the buyer will typically pay a deposit, and you can then proceed to settlement, normally four to six weeks after the exchange.
Selling a house privately in NSW offers many benefits, including saving on agent commissions and maintaining control over the sale process. However, it also requires careful planning, attention to legal requirements, and effective marketing. By preparing your property, understanding the legalities, setting a competitive price, and utilising online and offline marketing channels, you can increase your chances of a successful sale. With the proper knowledge and preparation, selling privately can be a rewarding experience.